Coinzilla Review – How do crypto display ads work?

The cryptocurrency display advertising domain is a little more complicated than we would wish as its highly restricted on many mainstream ads platform. But ad networks like Coinzilla come in to fill that gap.
Let’s go into the following Coinzilla review over how well it works and what to expect.

Disclosure: Coinzilla has not incentivized Cryptonist.co to write the following review. The following article is purely informational and aims to inform our readers about an advertising opportunity that might benefit them.

What is Coinzilla?

Coinzilla is a cryptocurrency ad network developed by Sevio in November 2016. This platform’s purpose is to efficiently promote the fast-growing crypto niche using its own advertising technology solutions.
The main goal of Coinzilla is to provide the results and revenue desired by its partners.
On this platform, you can either be an advertiser or a publisher. And there are benefits for both cases.
As an advertiser, you’ll promote your own finance and cryptocurrency projects on a network of publisher websites that have partnered up with Coinzilla.
As a publisher, you can generate an additional revenue stream, and even earn cryptocurrency, if you’ll display the ads created by the platforms’ advertisers on your website or publish. The purpose of the ads is to generate quality leads and a non-intrusive user experience.
And until now, the platform turned out to be a success. Since 2016, Coinzilla has managed to sign hundreds of partnerships with some of the biggest publishers from the finance & cryptocurrency network like Coingecko, Etherscan, BscScan, CryptoPotato, and Coindex. The platform reaches over 1B impressions monthly, over 1.8B clicks, and over 650 websites. And as it seems, the platform is in a continuous development process, working hard every day to help customers grow their businesses.

Coinzilla-stats

What ad formats does Coinzilla offer?

For the best results, the Coinzilla team has come up with a set of ad formats. Without any further explanations, here are the 5 types of ad formats used:

  • Classic Banners

Classic Banners are the usual ads everyone sees on websites, making them easily visible. If enhanced by HTML5 banners, they can acquire better results for the campaign. The benefits of this ad format are the high visibility, HTML5 compatibility, the CPM payment model, and the average CTR of 0.15%. Also, it is available in the following sizes: 300×250, 728×90, 160×600, 320×100, 300×600 and 320×50. 

Coinzilla-classic-banners
  • Native Ads

Native ads are mostly used in articles and apps as the ad format copies the design of the page it shows on, which gives them a more natural appearance. Thanks to that, Native Ads can be placed very well within a website’s content. The payment model used here is CPM (cost per thousand views). 

Coinzilla-Native-ads
  • Pop-Under

Pop-Under is a type of format that launches a window containing the advertiser’s landing page behind the user’s active window’s content. Single Opt-In offers especially use it. 

The Pop-Under ads offer a quick display, ensure high visibility, optimize for all major browsers, and use the CPM payment model. 

Coinzilla-pop-under
  • Header Banner

Header Banners are a type of display ad that always appears on the top of the website, making them extremely visible to the audience. The Header Banner is highly efficient and doesn’t disrupt the user’s experience. The format is optimized for mobile and desktop views, being easily closed if disliked. It employs a CPM payment model, and the CTR ranges from 0.20% to 0.40%. 

Coinzilla-header-banner
  • Sticky Banner 

Regarding the location, the Sticky Banner is opposite to Header Banner because it always shows on the bottom of the screen and sticks there as the visitors scroll the page. This ad format is an HTML5 accepted banner and can be easily closed if disliked. It also uses the CPM payment model, and the CTR oscillates between 0.20% and 0.30%. 

Depending on the preferences, the project, and the budget you have in mind, together with the Coinzilla team, you can create a set of ads that will match your expectations. 

Coinzilla-sticky-banner

Creating an account

Do you have a cryptocurrency project or website? Then, all you have to do to join Coinzilla is to complete a few forms on their website. First, you’ll need to choose whether you’ll be an advertiser or a publisher. Next, you’ll fill in the gaps with your personal details (name, surname, email address, and password).

Afterward, you will be required to complete the KYC (Know Your Customer) procedure to assure protection against fraud, corruption, money laundering, and terrorist financing. It will be necessary to establish the customer’s identity, understand the nature of their activity, qualify that the source of funds is legitimate, and assess the associated money laundering risks.

Creating your first campaign

All you need to create your first campaign is a quick look over the Campaign Creation tool.

To start your campaign, you’ll first have to choose the type you’ll use. There are the Display, Native or Pop-Under campaigns. We will take them one by one, and we will explain how they work. 

  • The Display Campaigns can be static (png or jpeg banners) or dynamic (GIF or HTML5 banners). It is recommended to use display advertising if your goal is to create awareness about the brand or product, if you want to reach a specific niche (in this case, the cryptocurrency market) or if you want to promote through a visual representation the product.  
  • The ads from Native Campaigns adapt for the website design they’re placed on. In this case, instead of uploading a banner, you’ll have to share some text and images (jpg and png) so that the platform can use them to create custom native banners similar to the design of the hosting page. You should use this type of ad when you don’t want to be disruptive to the audience and blend your offer to various web platforms and apps within Coinzilla’s network of publishers. 
  • Pop-Under Campaigns are used in two ways: you can either redirect a user to a landing page or use a pre-lander (a special page that contains a strong CTA). This type of ad tends to generate more leads than the others because it makes the audience curious about the product you’re trying to sell. 

After deciding which campaign to use, you’ll have to complete the General Details part with the required information. 

It is well known that a bigger budget is more likely to bring better results because you have a larger number of resources to invest, but it’s not a general rule. Although, the pricing options directly impact how your ads are delivered.   

The higher the CPM Price and Daily Budget, the more traffic you’ll get; a lower one will get you less. However, this doesn’t mean you must choose the maximum CPM Price and Daily Budget. You should always wisely spend your budget. Do a check before setting the CPM so you can adapt yours according to the current top price. 

Coinzilla-review-pricing

Targeting the audience is easily achievable thanks to the section that allows targeting by geolocation and device. With this tool, you can see which campaign and banner are most effective by checking the user’s device and geographic location. 

Keep in mind that banners are essential for a successful campaign. At Coinzilla, there are mostly preferred the HTML5 banners thanks to the good results they’ve had over the years.

Last but not least is the optimization part. At Coinzilla, the main tool that can be used to optimize is the Website Zone Targeting tool. With it, you can exclude websites or specific zones from displaying your ads. Using the Campaign Optimization tab, you can also do this during a running campaign. All you have to do is to add the zone id or the website’s domain so that the ads won’t be placed there.

In conclusion

Coinzilla is a powerful platform that allows you and all the other businesses to connect with websites worldwide to support each other’s financial and crypto projects.

The number of partnerships and the monthly achievements turns Coinzilla into a reliable partner when it comes to promoting a successful campaign amongst the cryptocurrency community.  

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VladM